SEO AUDIT

It is the website analysis report prepared based on our business and website goals
seo audit report prepared in  Word or Excel Formates.

Advantages of SEO AUDIT:

1. Increasing the search traffic 30% 
2. Increasing the refferal traffic 20%
3. Increasing the social media traffic 20%
4. Keyword ranking 
5. Improving the leads 30%
6. Increasing the revenue 50% 

and here we can obsevre that advantages of seo audit its ok , when will do seo audit ..?

Everytime whenever your client requests

Whenever you received a business goal by your managers

Every quarter for your company website

Whenever you got penalized by google algorithms

Whenever you got a project from client

SEO AUDIT Contains 3 parts

Introduction

Middle part(SEO factors)

under that onpage parameters required minimum 10-15,off page required 2-5 and technical required 5-10.Follow these parameters to know the website analysis.

Finally Conclusion part this part is the end of this report and report to your client..

more information ratnalasaipriya.blogspot.com

Long Tail Keyword Selection

Long Tail Keyword Selection

• First we willselect the rootword then willadd the profix/suffix.
• Rootword is mandatory

Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines. But keywords are not just about SEO. They at the heart of a company's marketing campaign at its most granular level.

Root word= Long Tail Keyword
Root word+profix= Long Tail Keyword
Root word+suffix= Long Tail Keyword
Root word+location= Long Tail Keyword
Root word+industry based words= Long Tail Keyword
Root word+profix+suffix= Long Tail Keyword
Root word+profix+suffix+location= Long Tail Keyword

What Are Search Operators..??

SEARCH OPERATORS:
Add website name or keyword to identify the information in google search.

1. site:
2. intitle:
3. inurl:
4. allintitle:
5. allinurl:
6. allinanchor:

1.site
 code-site:www.websitename.com
example: www.sievesoftware.com
Purpose: To finout how many webpages are indexed in google from a website.

2.intitle
code-intitle:keyword
example: Digital Marketing training institute
Purpose: To findout  how many webpages having  the keyword in the page title(meta title)

3.inurl
code-inurl:keyword
example: inurl:hair transplant clinic in hyderabad
Purpose: To findout how many webpages having the keyword in the page url structure.

4.allintitle
code-allintitle:exact title
example: intitle:sap training institute in ameerpet

5.allinurl
code-allinurl:exacturl
example: allinurl:ratnalasaipriya.blogspot.com

6.allinanchor
code-allinanchorkeyword
example: allinanchor:keyword
Purpose: To findout how many webpages having the keyword in the content as anchor text.

Campaign Creation Structure in Search Network..?

                                                     Campaign Creation Structure

                                                                          

                                                                  Campaigns 

                                                                          |

                                                               Campain Name 

                                                                          |

                                                                  Ad Group

                                                                          |

                                                                   3 ADS 

In 3 ads,

Each and every ad contains again Minimum 3 ads and for that ad Keywords contains 5-20 kws.

3 ads we can give Brand Name also..

For Example :

                                                                 Campaigns 

                                                                          |

                                                               Campain Name 

                                                                          |

                                                                    Watches

                                                                          |

                                                                     3 ADS

Here we can take three ads regarding their brand name for watches like,

FASTTRACK,TITAN,ROLEX.

For each ad contains like 5-20 ads we can take.

If you want know more informtaion about these type of campaign creation just follow us through this blogger link.

ratnalasaipriya.blogspot.com

                                                                   

                                           

                                                 

When was Search Engines Launched..?

Major Search Engines 

1. Google 
2. Yahoo
3. Bing
4. Ask.com
5. Baidu
6. DuckDuckGo
7. AOL.com

Now we can see the Each Search Engine  was Founded/Launched Year and month.

GOOGLE:

Founded on 4th september 1998.

YAHOO:

Founded on 2nd march 1995.

BING:

Founded on 1st june 2009.

ASK.com:

Founded on june 1996.

BAIDU:

Founded on 1st january 2000.

DUCKDUCKGO:

Founded in 2008.

AOL.com:

Founded on 24th may 1985.

What Are Google Products Do You Know..??

1. Google Products

   Account Activity

   Adsense

   Adwords

   Alerts

   Analytics

   Blogger

   Bookmarks

   Calender

   Checkouts

   Code

   Custom Search

   Dashboard

   Docs

   Gmail

   Google Books

   Google Chrome

   Google Cloud Print

   Google Groups

   Google Moderator

   Google Offers

   Google places

   Google play

   Google +

   Location History

   Voice

   Talk

   Webmaster Tool

   Youtube

Signup for FaceBook

  

How to Signup for Face Book ..??

Now we can see here to signup process for Facebook account.

For Face Book:

Type in Google search in www.facebook.com and it will show you to given your Personal information like your name,emailid or mobile number,create your password,date of birth and then click sign up button.if your confused just see below formate.

To finish creating your account,you will need to confirm your mailid or phone number,Finally you can login to your facebook account.

This is the proccess to create a facebook account for your personal or business promotions.

If you want to known the upcoming socail media things follow this link

ratnalasaipriya.blogspot.com

Some Ralated Images for Google Adsense

Google Adsense
Account setup,definations,money earning images

How to check the Audience Report in Google Analytics

Audience Report in Analytics

Understanding demographics,behaviors and interests of your website visitors improve online marketing and how it apply to your online marketing stratergy.

In google analytics we can find out the audience report regarding their demographics,target location,behavoir,interests,custom,mobile,bechmark marketing,geo,browser,how much time spending,net wrok access,technology,user explorer there reports are we can findout by using GOOGLE ANALYTICS TOOL.
Now,we see real time audince report..

Know updated knowledge about analytics follow through this link
ratnalasaipriya.blogspot.com

SUMMARY OF GOOGLE ADWORDS

SUMMARY OF GOOGLE ADWORDS

User Search Query =Keyword -Search Network
User Search Query=Topic/content of the webpage -Display Network

Action

|

Ad position

|

Ad rank

|

CTR    Quality Score     Landing page quality    Adcopy revevancy    Max.Bid (CPC)

              |

          Clicks                             

              |
          Impressions
              |
       Remarketing

This is the summary of the Google adwords under that can observe that
Action-
It is a place where all advertisers compite each other for ad position and action runs when every time wuer enter a Search Query.And action depends on in adwords per 1 keyword for example will take like 10-100 advertisers are thier and in third step we can observe that action depends on quality score,landing page relevancy and bid and then ad rank desides ad position of our position of the ad in SERP result page.

Ad rank-
It is a dynamic variable given by GOOGLE. and it given to every ad,it is calculated in action/bidding.
                        AD RANK =Quality Score*Bid
CTR-
Click Through Rate
CTR improves,create specific ad for each kw,don't prefer broad match keyword always,use CTA term in ad headline,use A/B testing for ad copies,use negitive keywords,improve your ad rank,make ad copies more relevant to user search query,rise your bid,use device wise bid stratergy,use title capitilyzation all these terms usefull to improving CTR.

 Quality Score-
It is a score of usefulness and relevancy information. and it appears in search and display networks.In search network user search query entry it will check the keyword of adcopy,in display network user search query entry it will check the theme of content.
Improve quality score in Display Network:
choose CPA bidding,check your ad placement for possible exclusion or remover,use site and category exclusion,recheck your message,ad negitive keywords in your display network campaign and finally utilize contexual targeting words. 

Landing page quality
website should load quickly(4-6 seconds)
website should be mobile friendly
website should have a unique and relavant content
website should not content popups.
Landing page parameters:

1. Easy navigation
2. Crawler text
3. Page loading speed
4. Clear goals
5. Webpage content/concept
6. Links to the page
7. Anchor text
8. Authority
9. Contact information

Adcopy Structure - 

Headline1-30 character limit

Headline2-30 

URL-Landing page 1024

Decription-80 character limit

Bidding Types

CPC-Cost Per Click

CPA-Cost Per Action

CPM-Cost Per Mile

CPL-Cost Per Lead

CPC-Cost Per Performance

Finally here we are seen that summary of google adwords its like a cover page of  GOOGLE ADWORDS.If you we want's to know more than things follow through this blog link.

ratnalasaipriya.blogspot.com

              

  

You Know Why Emails Go To Spam Instand Of Index..??

Why Emails go to Spam instad of index..

#Usage of free email
#Usage of large list
#Having the more inactive email id's
#Lack of clear unsubscribe option at footer area of email
#Bad HTML code in email template
#Usage of the bigger image in email
#Usageof words like free 2 many times
#Usage of all CAPS letters(ABCD..)
#Usage of spammy words
like drugs,forma,porm,great offer,increase sales,order now,special pramotional words.
#Usage of spammy ip address
#Having low open rates
#Usage of misleading subject line
#Lack of proper image to text ratio

Spam Checker Tools:
ISNOTspam.com
Emailreach.com
Litmus.com

SOCIAL MEDIA KPI's

SOCIAL MEDIA 
KPI'S::Key Performance Indicators

1.Refferal traffic
2.Enquires
3.Phone calls
4.Followers
5.No.of talking about it 
6.No.of likes
7.No.of shares
8.No of comments
9.No.of testimonials
10.No. of rating
11.No. of reviews

How To Improve CTR ??

CTR more important crateria in our SEO/ADWORDS/ANALYTICS/SMO/ADSENCE.

CTR Stands for Click Through Rate 
Formula for CTR

1.Create specific ad for each keyword
2.don't prefer broad match keywordalways
3.use CTA in ad headline
4.use A/B testing for ads copies
5.use ad extensions(minimum 4)
6.use negitive keywords
7.improve your ad rank
8.makkead copies more relevant to user search term
9.use device bid stratergy
10.rise your bid
11.useseasanial or trendy words
12.ask a question in ad copies
13.use title capitilyzation
14.use display URL effectively
15.Create tighly themed Kw groups.

we are using this CTR for every website/blog/seo/adwords/smo/analytics and we have mainly target about clicks and impressions on that website its depends on user search query term because when a user entry it will displays impressions and then a visitor is clicks on that ad or SERP result page thats counts a click so CTR always depends on Clicks and Impressions,So main concentrate on clicks and impressions CTR autometically Improves.

Google Algorithms

Here you can learn Google Algorithms Updates and Major Algorithms.

Google Updates
there are 3 types of google updates.
1.Algorihms
2.Mannual  
3.Filter

Algorithms
@autometic process by Artificial Intelligence(A.I)
@Remove from SERP resluts ranking may changes
@Always begins with user search query

Kinds of penalties:
Change in SERP position
change visitor clicks/visits
ban from SERP
whenever a User search query entry it will check the google database after that algorithms test and rank assignment after that it displays in SERP resulti page.

Mannual 
It eliminates the website.
If voilates the google guidelines.
 for example some server problems are there
Like,hacked sites example:malligadu.com
Security problem sites
keyword stuffing
This is not automatic process,its mannual.

Filters
webpages will be removed from SERP 
Automatic by A.I
we can observe that algorithms are effect on webpage and content
 mannual on offpage(backlinks)
 Filters technical

Now we will discuss about Major algorithms
PANDA:
#Introduced in 2011,its works on online content(topics,kw and kw placement)
#Latest version is 4.2 in 2015
#It is a algorithm periodical update
#It is a part of humming bird

PENGUIN:
#Introduced in 2012,its works on link quality
link quality depends on 
#link juice
#website relevancy
#It finds the revevancy of anchor text
where it works we can there link quality effects:
low quality,thin or shallow content,relevancy of linked websites,hacked sites,security problem sites and black hot seo.

RECONSEDIRATION request is manditory for PENGUIN.

HUMMING BIRD:
#Introduced in 2013,and its replaced the caffiene(google database) in 2010.
#Symentric mapping(kw mapping)
LSI-Latent symentric index
use the synon names in the content development.
industry words
supporting words
plural
stem words
conversational words
FAQ's
Questions & Answers.

PIGEON:
#Introduced in 2014,its works on local searches and search resluts
#Should use local kws in the content
#Do local seo stratergy
#Should not build the back links for our no target qudience.

RANK BRAIN:
#Introduced in 2015
#It is the one of the major algorithm occurs at periodically
#It is a part of humming bird algorithm update.
#It is a"machine learning" inorder to improve the human like understanding.
some more google algorithms are there now we will discuss about that Zebra,EMD,Venice,Mayday,Big daddy,Jagger,Austin,Florida and Google dance.

So, follow thesegoogle algorithm updates and escape your website or blog from these type of algorithms.Now this is ok what about how can we recognizenthat penalties are effecting our website or blog just follow the below Google Alogirthms Management tools.
***Important Tools to identy before google penalties:
SERPS.com
serpsmetrics.com
algoroo.com
mozcast.com
barracuda penguin tool
u
If you want to know more than things for google algorithms and their updates follow through this link
ratnalasaipriya.blogspot.com

Do Regular Blog Promotion,Get More Traffic..

How Search Engine Works

How Search Engine Works:

Coolects the information from your online presence(website,blog) and retuns to search engine,This process is know us "CRAWLER".

There are three basic stages for a search engine: crawling – where content is discovered; indexing, where it is analysed and stored in huge databases; and retrieval, where a user query fetches a list of relevant pages.

About Blog

BLOG

Blog is a one type of website or short for webblog.
A blog regularly we can update new matters under that,add 
new commentry,social profiles,blog contents,google images 
with paint editing images,maintain to a different different 
profiles in this blog.

You don't have your own blog opps no problem,now follow 
below things to create yourself your own blog.
Go with google chrome type to create a blog account login 
with ours mailid and then give a Title to blog and website 
address and select a theme to identify our own blog.
Every day post new things its relevant to your blog website 
title and posts and write unique content,regular known more 
than things.

In future purpose almost upto 6 months  after that you can also earn 
money by using these blog in your home also,no need to go 
office/work place just write your content unique and regular 
posts and you can use for google adsense to earn money 
through Your own web blog. 

Blog Types are there maily,

We can maintain ourself as possible our own website content 
and website main goal.Regularly we upload new posts under 
this it will craws the every post and each and every thing.
Mainly many interviwes process who are facing the these type 
of question if you have a own blog..?? some peoples are said 
that yes we have or no,like that we observed.After that you 
can realize yes i want to creat my self its like simply a 
short for webblog.Now,we can search in google/you tube/or 
other websites what is blog? why we are using this blog?
what are advantages by using this blog? i think these type 
of questions are roaming in yours mind i think its right..??
Who are reading this blog just i want to share my first 
experince by using this blog.Just follow this link
ratnalasaipriya.blogspot.com
under this web blog you can findout more than things about 
blog,digital marketing,seo,smo,adsense,google analytics like 
all about these things you can findout here.

BLOG is a personalize short,simply and free website.

Follow us through this link
ratnalasaipriya.blogspot.com


  

Know The Adsence Login, Biddig Types and Adcopy structure

Google Adsense

It is ad publishing platform by GOOGLE.20 million websites are asscociated with Adsense program.Existing from 2003.

You know How the adsence are displays 
just follow these Important formates.
Login with adwords account and then start keyword research with our business/product/services goals,location and target audiences.and the identify the keyword selection.
Next will develop the adcopy structure character limits.
Headline1 -30 
Headline2 -30 
Description1 -40
Description2 -40
DescriptionURL -30
Distination URL -1024 
Next setup the campaign account setup,add adcopy and then bidding methods under this we have different types of biddings are there.Mostly we are using 
CPC-Cost Per Click 
CPM-Cost Per Mile
CPA-Cost Per Action
CPL-Cost Per Lead
In this google adsence in display netwrok mostly we are using CPM bidding type.By user friendly search query term all our advertisers are invited to action under that it will check quality score and In keyword planner plan your budget and get forecasts and then choose CPC & CPM bidding modules and next step is google content parter selection based on relevant content for ADS and it will displays the ads on content partnersites.

How to apply for Adsense?
there are 2 methods to apply adsense.
1.Through our live online present
(website/blog/mobile app)
2.Through youtube channel
After that Adsense approval and apply 
Requirements:
#Live-we have any website,blog(atleast 6 months),Youtube channel,Mobile apps.
#No limit for content(words/articles)
for website-3+articles
for blog -It is required to wait upto 6months.

Social Media

SOCIAL MEDIA

A online portal/platform where we can communicate with

others,those having similar interest/openions/location..etc
In social media create a page its a SOCIAL MEDIA
OPTIMIZATION.Its a free platform for creating a page.
and same as in social media create a ad its a SOCIAL MEDIA
MARKETING.Its a paid platform for creating a ads in social
media profiles.

For example we will see
Face book
Twitter
Linkedin
Pinterest
Google+
Instagram

Social Media Types:
There are four types of sites,

Social Networks sites
Example:Facebook,Twitter,Linked

Social News Sites
Example:Reddit

Social Book Marketing
Example:Stumble upon,Delicious

Social Messenger
Example:Whatsup,Hike,Viber,Fb.messenger

Social Media Profiles
There are 3 types of profiles is there,
Person page
Business page
Fan page

Key performance Indicators:
1.Refferal traffic
2.Enquiries
3.Phone calls
4.Followers
5.No.of talking about it
6.No.of likes
Don't care about likes,care about no. of followers.Its a
branding name our one of the followeing
business/product/Service
7.No.of shares
8.No.of comments
9.No.of testimonials
10.No.of rating
11.No.of Reviews
If You want manage your social media,below we have more
Social Management Tools,Google providing us FREE tools only.
1.Hoot suite
We can create in this tool minimum3 profiles only its a free
tool only.
2.Buffer
3.IFTTT
4.Scoail oomph
5.Tweet deck
6.Agora pulse
7.Every post
8.Bitly
**So many people's are this social media tool to Minimize
our URL.like URL it will get shortly by using this social
media management tool.
9.Edgerank checker
10.oktopost. 
Just follow this link
ratnalasaipriya.blogspot.com

SEO Parameters

SEO(Onpage/off page/technical) Checklist Factors Onpage Checklist Factors:

Keyword Research

keyword density

keyword proximity

keyword prominence

keyword efficiency

keyword frequency

keyword matches

Broad match

Exact match

Phrase match

Modified broad match

Embeded match

Meta tags

Meta title

Meta description

Meta keywords

Meta language

Robots access

Publishers

Header tags

H1 -H6

Internal linking stratergy

External links  stratergy

Image tags

Image alt tags

Image title tags

Duplicate content

Navigational Types

Redirection Offpage Checklist Factors: Forum posting blog posting blog commenting profile creation link wheel Link audit /analysis press release submission business directory submission classified submission guest post submission/one way submission article submission social book marketing submission RSS feed submission social media optimization Technical Factors: Site Architecture HTML length check indexing Internal links audit Get Mobile friendly Test and improve page load speed Make sure important resources are crawlable Review your sitemap Canonicalization code to text ratio