SUMMARY OF GOOGLE ADWORDS

SUMMARY OF GOOGLE ADWORDS

May 27, 2017
SUMMARY OF GOOGLE ADWORDS

 User Search Query =Keyword -Search Network
User Search Query=Topic/content of the webpage -Display Network
Action
|
Ad position
|
Ad rank
|
CTR    Quality Score     Landing page quality    Adcopy revevancy    Max.Bid (CPC)
              |
          Clicks                             
              |
          Impressions
              |
       Remarketing

 This is the summary of the Google adwords under that can observe that
Action-
It is a place where all advertisers compite each other for ad position and action runs when every time wuer enter a Search Query.And action depends on in adwords per 1 keyword for example will take like 10-100 advertisers are thier and in third step we can observe that action depends on quality score,landing page relevancy and bid and then ad rank desides ad position of our position of the ad in SERP result page.

 Ad rank-
It is a dynamic variable given by GOOGLE. and it given to every ad,it is calculated in action/bidding.
                        AD RANK =Quality Score*Bid
CTR-
Click Through Rate
CTR improves,create specific ad for each kw,don't prefer broad match keyword always,use CTA term in ad headline,use A/B testing for ad copies,use negitive keywords,improve your ad rank,make ad copies more relevant to user search query,rise your bid,use device wise bid stratergy,use title capitilyzation all these terms usefull to improving CTR.

  Quality Score-
It is a score of usefulness and relevancy information. and it appears in search and display networks.In search network user search query entry it will check the keyword of adcopy,in display network user search query entry it will check the theme of content.
Improve quality score in Display Network:
choose CPA bidding,check your ad placement for possible exclusion or remover,use site and category exclusion,recheck your message,ad negitive keywords in your display network campaign and finally utilize contexual targeting words. 

 Landing page quality
website should load quickly(4-6 seconds)
website should be mobile friendly
website should have a unique and relavant content
website should not content popups.
Landing page parameters:
  1. Easy navigation
  2. Crawler text
  3. Page loading speed
  4. Clear goals
  5. Webpage content/concept
  6. Links to the page
  7. Anchor text
  8. Authority
  9. Contact information
Adcopy Structure - 
Headline1-30 character limit
Headline2-30 
URL-Landing page 1024
Decription-80 character limit

Bidding Types
CPC-Cost Per Click
CPA-Cost Per Action
CPM-Cost Per Mile
CPL-Cost Per Lead
CPC-Cost Per Performance











Finally here we are seen that summary of google adwords its like a cover page of  GOOGLE ADWORDS.If you we want's to know more than things follow through this blog link.
              
  














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