Google Adwords

Google Adwords

May 24, 2017


Google Adwords:
A Platform of google advertising

Adwords is a platform for adversiting service by Google.

You we are using these Adwords,mainly we can use this type of ads to people know the Your BRAND name and awareness of your product or service or business.
It is a paid advertising.
Where ads are appear??
We can observe that ads are appears in the form of text and video/image/flash in mainly search and display networks only.Now we can discuss about search and display networks.

We have mainly networks are 2 types.
Google ---Search network and display network.
Search Network:
Search network is also known as "Intent" based advertising..
  • Importance of search network
  • Comprise of search engine
  • Ads appears at SERP
  • Highly targetable
  • Highly convertable
  • Ads apper in the form of Text only
Display Network:
  • Ads appears in the form of text/video/flash/image
  • Highly brandable
  • Highly reachable to target audiences
Ex: Emai/youtube/adsense/sponsered links
In these process we can find out the ads are appear in the form of text or video//image/flash.

Now we can see,
How ads are appears in SERP page ??
User search term should match or relevant with the kw of the ad copy.
Adrank decides the ad position in the SERP.

Best Example for Google Adwords in PPC..
PPC stands for PAY PER CLICK

How the ppc works?

A product/business./service owner they will starts with advertising when ever a visitor clicks on the "Ads" and then owner will pay the money to Google.
Just see Ads are appears in SERP reslt page:





















2 comments

avatar
Balas
Vomail delete 12 August 2019 at 03:46

This is super interesting post! I personally think that Google Adwords Campaign Management is not only used to improve the sales for a brand but it offers various other bundles of benefits such as- you can improve the brand’s credibility, moreover, getting results becomes very quick with this approach.


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